CHI LIFE STARTED WITH A VISION OF REPRESENTING OUR CITY TO COME TOGETHER AS A MOVEMENT.

WE BELIEVED IT WAS NOT JUST ABOUT A CITY, BUT TAKING GREAT PRIDE IN WHEREVER YOU ARE FROM. WHEN WE FIRST STARTED OUT WE WERE FIRST MAKING SHIRTS FOR OUR NEIGHBORHOOD ON THE SOUTHSIDE OF CHICAGO. AS OUR REPUTATION GREW OVER THE YEARS WE THEN WE THEN ESTABLISHED THE CHI LIFE BRAND.

TODAY, WE WANT TO REPRESENT THE ROOTS OF OUR BRAND TO THE FULLEST BEING THAT IT MADE US WHO WE ARE TODAY. AN IDEA FOR OUR NEIGHBORHOOD BECAME A VISION FOR THE CITY AND THAT IS TAKING GREAT PRIDE IN WHERE YOU ARE FROM AND REPRESENTING THE EVERYDAY LIFESTYLE.