CHI LIFE STARTED WITH A VISION OF REPRESENTING OUR CITY AND THE CULTURE OF STREETWEAR.

OUR STORY BEGAN WITH CREATING SHIRTS FOR OUR NEIGHBORHOOD ON THE SOUTHSIDE OF CHICAGO. AS OUR REPUTATION GREW OVER THE YEARS, THE CHI LIFE BRAND WAS THEN ESTABLISHED.

THE ROOTS OF THE BRAND PORTRAY WHAT CHICAGO IS TODAY. AN IDEA FOR OUR NEIGHBORHOOD, BECAME A VISION FOR OUR CITY, TAKE GREAT PRIDE IN WHERE YOU ARE FROM AND REPRESENT THE EVERYDAY LIFESTYLE.